tl;dr:Financial and business are common, well established forms of management. Creative management is less established. Software engineering is dominated by business management but should fall under creative management, as it's a designed to unlock new value. We are guided through basic tenets of creative management.
tl;dr:Failure point lies due to "Idea Silos", product dept independently deciding what's needed. A better approach is a "technical VP or Director of Innovation that has product managers, sales staff and engineers in the same silo."