tl;dr:Unified APIs feel like a cheat code—one API, dozens of integrations. But as your product scales, what was once a shortcut starts slowing you down. Teams hit limits they didn’t expect. Customers ask for things the unified layer can’t support. Eventually, most B2B SaaS companies need a more flexible solution.
tl;dr:Customers want to connect your product with their other key business tools. Building these integrations in-house can be painful and time consuming, while pre-built solutions are often limiting. Should you build integrations in-house, or turn to a third party solution? This build vs buy guide offers a handy framework to help you decide.